Black Wednesday

Building brands from the bottom up, or campaigns from the top down. We work with you to create collaborative and integrated efforts across your platforms to get the most impact out of your marketing. We are here to offer guidance on how to meet your goals, connect with your audience, and make cool stuff happen. From budgeting, to how to leverage your team and partners, to advisement on messaging, we’re ready to dig in and help. Our consulting work is strategic, with context to what’s going on in the global and local landscapes. Keeping your brand FRESH can feel incredibly daunting. We encourage brands to come up with NEW stories, things to talk about, ways to connect with their customers/clients. Let us help you enhance the ongoing marketing efforts with the creation and delivery of a creative campaign. Let us help from start to finish: creative design and branding, digital and grassroots infrastructure, execution (social, PR, web, paid spend, partners, all of it!!) and reporting. Let us help you craft stories and messages that the media care about to help you get more attention and credibility. We will work to make sure your brand is properly, positively and thoughtfully represented out in the community. We can also leverage our PR and relationship building experience to support with sales, team and campaign outreach which may include influencers, businesses or other types of partners. We work with companies to develop strategies, manage their platforms, and continuously evolve programming in order to get the most out of their social media storytelling. We consult based on what and who you’re working with to define how to optimize your organic social media platforms in order to make them work for you. We can help in every area of social, whether it’s in hiring the best person to your team or taking on the work ourselves. We can help you build a brand from scratch or leverage your brand guidelines to produce the design items you need. Don’t have brand guidelines? Let’s build some. We will work with you to create a branded and visual look that will create a consistent image and appeal to your audience. Not sure what you need? We have business experience to understand your context and can help you identify what you need, make some recommendations and do the work. We’re doing good. honest. design. Wanna really get out there with boots on the ground and actually get in front of consumers in the wild? Let’s! Whether you’re opening a new restaurant, launching a brand, trying to raise money, or tell a story, we can help you manage your advertising budget to do cool, creative and on-brand activations and programs that get the word out and move the needle.

Viva Chicken
5 Star
Corri and her team are efficient, understanding and incredible to work with in each area of their offerings. Before we engaged with Black Wednesday, our reach in the PR space was slim to none. Her team was able to knock out our goals of local and national press in a few months time. Corri's can do, will do attitude is something you don't find with many "agencies". Would strongly recommend working with Black Wednesday in any facet that your business may need. - Savannah Davis Marketing and Innovation Director, Viva Chicken
Monday 17th May 2021

Sally Khalil
5 Star
Corri is incredible and so very talented. We used Black Wednesday to create a logo for our business and her creativity brought our vision to life. The price was just right, timely, courteous and above all professional. Thank you for sharing your gift with us!
Friday 27th August 2021

David Jessup
5 Star
Black Wednesday is an outlier in a crowded field. Corri and her team won't overpromise, they will always overdeliver, and at all points throughout your engagement, you will feel as if you have trusted coaches preparing your team for success. Leading a startup, our needs evolved as we grew, and Black Wednesday was always willing and prepared to “lean in” as we scaled up. If you’re looking for a team to help you develop and support the implementation of a comprehensive communications strategy, Black Wednesday is the clear winner!
Thursday 26th August 2021

Meghann Batchelor
5 Star
Corri and her team are the real deal -- professional, creative, considerate. I always leave Black Wednesday meetings reinvigorated and excited about projects, and with a firmer sense of direction and next steps. What sets Black Wednesday apart is their commitment to individuality and representing brands authentically. Thrilled to have this powerhouse locally.
Monday 17th May 2021

Kaitlin Sheppard
5 Star
Corri is truly a subject matter expert when it comes to marketing, social and PR strategy, delivering quality, impact-driven results for her clients. Because of this reputation, Black Wednesday (BW) has developed an impressive portfolio of clients in both their home city of Charlotte and in other markets. I frequently recommend Corri/BW to businesses looking to amplify their marketing strategy and are seeking a partner who becomes an extension of their own brand.
Tuesday 28th August 2018