WebFX

2. PPC advertising

PPC advertising is a paid form of advertisement that you can use to attract qualified leads. PPC ads appear at the top of the search results above the organic listings. They are tagged with the word “ad” to indicate paid content.

PPC ads operate on keywords. These keywords trigger your ad to appear in the search results. You want to choose keywords that your audience will use to find your Charlotte, NC business so you can appear in the right search results.

Once you have your keywords selected, you’ll bid for your ads’ placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.

Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you can launch your campaign and start attracting leads.

PPC is a great Internet marketing method that drives results. You will drive in more qualified leads that will convert. In fact, PPC visitors are 50% more likely to convert than organic visitors.

Many businesses like this method because it is cost-effective. You only pay when people click on your ad; you don’t pay for impressions. This means that your money is going towards leads that are the most interested in your products and services.

From the minute you launch your campaign, you can monitor the results. This gives your business the opportunity to see your campaign in action and make the necessary changes to improve it. It’s a great way to ensure that you get the most for your money.

PPC is a great method to attract more qualified leads. This Internet marketing method will help you earn more valuable conversions for your business.